The Single-Serving Site - Better Known As the MiniSite

By Todd Knaus

Single serving sites, better known as a MiniSite, stand alone or landing page are taking the Internet by storm. It use to be that a MiniSite was used exclusively by Internet Marketers selling digital products such as an eBook however, the MiniSite is quickly becoming an accepted form and in some cases the standard. There are several reasons they are popping up all over the Net but the 3 primarily are;

Low Maintenance - Once a site is designed and placed on the Internet it can be changed or modified quickly and easily. In contrast a 7 or 8 page website would sometimes be costly and time consuming to update the entire site.

Cost - A single page or MiniSite generally costs about $50 to $100 which puts it in the reach of just about every company across the United States

Quick access - Studies have shown that many people don't like to browse a site looking for information. They want to find the information quickly and easily and they prefer it on the main landing page. Thus providing them with a single serving site means potential customers will not only stick around longer but be more apt to return because they know they can locate the information on the main page.

Front-end - A MiniSite or single-serving page makes an excellent front-end or landing page to a much larger backend website. You can supply visitors with basic information or offer them specials and other incentives. If they want to continue with a purchase or require more information you can require them to sign up for your newsletter, thus acquiring their name and email address for later use and then send them on to the backend website. There are many pro's to having a MiniSite designed for your product and almost no con's. The next question is how do you design this type of site?

To see samples and find out the best way to design a MiniSite for your product check out http://www.MiniSiteandeCovers.com
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